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Overview – Are you Ready
for PTT/Digital Trunking?
Industry
analysts predict Push-To-Talk will eventually to take off in a grand
scale, are you ready? Will PTT find a market in China? Who would
eventually be your largest customer base, enterprise or consumers?
What strategies should you adopt for deploying PTT across China? How
to package and price PTT to optimize your subscriber revenue? Issues
of interoperability and latency with GSM/CDMA PTT networks – is a
workable solution around the corner? Which vendors are coming out
with exciting new PTT enabled handsets?
Over thirty
Push-to-Talk services are commercially operating worldwide today
with many more being planned or undergoing trial. In China,
Push-to-Talk is high on the agenda for operators and there will be
much to discuss, including all the latest business case, market
outlook, technological and standards developments at the 2nd annual
PUSH-TO-TALK/DIGITAL TRUNKING FORUM in Beijing.
For mobile
seeking growth, market leadership and differentiation, an innovative
next-generation mobile IP-based service to consider is Push-to-Talk
technology. PTT has ignited the mobile industry since 2004 and for
good reasons. The ability to directly connect multiple mobile phones
in the fashion of a walkie-talkie allows cellular operators to
implement a unique service that not only enhances revenue but
customer loyalty as well. All around the world, especially in United
States, PTT implementations have become a multi-billion dollar
business.
Why Attend?
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As a
stakeholder in the mobile communications industry, you’ll want to keep
abreast about PTT. The upcoming CHINA PTT FORUM enables you to do that
plus more. By attending, you’ll be able to acquire the knowledge and
insight you’ll need to make informed and smart decisions. Come, take
part in interactive discussions, objective analysis and learn about…
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Market and
business outlook for PTT in China and around the world.
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The
different PTT technologies available today.
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Business
drivers for PTT. How to build your business case?
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Business models for
operating PTT.
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Should you
advocate a proprietary architecture or open, modular, standards
based platform.
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How you
can use PTT to reverse the downward pressures on pricing for
subscriber services and reduce churn as promised.
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How must
your PTT services be implemented and marketed to achieve optimal
gains and benefits.
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Which
solutions do you need to integrate PTT service with your existing
billing and OSS systems.
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What are
the infrastructure considerations you need plan to support PTT
services and avoid drawbacks such as time lags and variable call
quality.
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Handset design and features
for PTT enabled phones. What’s hot and what’s not.
These topics
and many other issues will be addressed at the forthcoming China
Push-to-Talk/Digital Trunk Forum in Beijing. As a timely event, you can
gather all the facts and explore what’s involved behind the full-scale
deployment of PTT/Digital Trunk services. Presentations are made from a
technical and business perspective. As an attendee, you will learn from
the experiences of pioneers and the knowledge shared by experts in
shortening your time to market and achieving profitability. Get a head
start in planning your PTT/Digital Trunk strategy and roll out. Don’t
delay, register now for the Forum! Who
should attend?
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This Forum
will be valuable to executives and technical professionals involved
with developing, planning, strategy, marketing, software design,
research and deployment at the Forum include mobile network
operators, wireless service providers, systems integrators, telecom
research insititues, mobile system vendors, application development,
content providers, handset makers, telecom authorities/regulators,
wireless standards bodies, industry services and value chain. The
Forum will also be of interest to user groups from different
industries with mobile workers seeking information on how they can
benefit from this technology. Industries include construction,
transport, emergency services, research, and banking and finance.
Don't miss
out on your opportunity to discover how you can become a key player
in China’s PTT market.
For more information about attending, speaking or sponsorship
opportunities, please contact Ms Iris Li at 852-2865 1118 or email:
iris.li@infoexws.com |
2005 Sponsor
Diamond Sponsor
Platinum sponsor
Industry sponsor
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